What do you do if the vehicle you want to present is not available for the Corporate Convention of Europe’s largest automotive distributor?
Well, that’s precisely the challenge the teams of Change Communication and its sister company, KFP Five Star Conference Service, faced during the run-up to this year’s Porsche Holding’s Konzerntag titled “Future.Mobility.Solutions”. The reason being that the Geneva Motor Show – taking place simultaneously – made a real presentation of the new VW I.D. Buzz prototype impossible.
But it had to be exactly this innovative electric vehicle – the successor to the legendary Volkswagen “Bulli”. So, alternatives to a real presentation had to be found. Especially, because Change’s credo “Change your perspective and innovate” is not without reason. Consequently, Change’s professional minds for communication together with KFP’s event specialists thought up a unique solution: “Why don’t we have the bus drive into the hall virtually?”
To realize this creative idea, KFP and Change deployed state-of-the-art technology. This included, for example, a 15 × 5 meter LED wall, which showed real-time images combined with pre-produced virtual content during the live artistic performance. Reality and simulation merged when the animated I.D. Buzz interacted with the Dundu puppets operated by professional puppeteers, to create a real “wow” effect in the audience.
Executives attending the Konzerntag expressed their enthusiasm likewise:
“Throughout the preparatory phase we experienced an atmosphere of genuine partnership and, at the end of the day, we succeeded to accomplish a great event”, said Leo Fellinger, Chief Creative Officer of the Corporation, praising the good cooperation with Change and KFP. “Our executives were as enthusiastic as our Management Board and members of the Supervisory Board.”
The perfect day at the Salzburg Exhibition and Congress Center was additionally enhanced by numerous other full-service solutions provided by the KFP Group: Content development, production and beautification of more than twenty presentations, a live artistic performance in combination with a virtual vehicle, a gala dinner for the 1,100 executives as well as a journey through Porsche Holding’s business fields – all were in good hands with the communication and event experts in charge.
WRITTEN BY GASOLINE, PRINTED ON ASPHALT, REWARDED WITH GOLD.
With an interdisciplinary creative team of designers, illustrators, photographers and copywriters, we developed a corporate magazine for the Klassik Garage Kronberg on the occasion of the eponymous annual vintage car rally. Thematically suitable comes the magazine under the title garage feeling. Compacted on 60 pages and limited to 1,000 copies.
The design concept reflects the variety of classic car designs: black and dull like a mustang. In A3 oversize like a Samba bus. Puristic at times like a 911. Playful like an Alfa Spider. With celebrity faces, piercing questions and quick answers. Each side painted differently. Vroom vroom.
The work will be rewarded with gold in the category "Customer Magazines B2C" at the International Creative Media Award 2017!
The jury said: The design changes with each chapter, but it's always a premium style. The equipment is unmistakable.
Mercedes and Change Communication stage spectacular launch for new travel coach Tourismo
FRANKFURT, July 17, 2017. On behalf of Mercedes-Benz, Frankfurt-based agency, Change Communication, staged a double world premiere: from June 19-23, 2017 international press representatives and around 2,500 selected guests from 29 countries came to the EXPO in Brussels to attend the international launch of the new TOURISMO, as well as the first dynamic indoor bus-presentation in the world.
After nearly 20 years, Daimler Buses re-launched its bestselling Mercedes-Benz high-decker touring coach TOURISMO. The introduction of the next generation of the most successful European coach attracted great attention in the bus industry. Accordingly, interest in the market and expectations towards the premiere event were high. "We wanted to offer our guests a truly memorable WOW-experience and exceed the expectations tied to the brand “Mercedes-Benz” and this very special product. Thus, our objective was to create a completely new dimension in product staging within an authentic brand environment", says Almuth Siemann, Managing Director of Change Communication GmbH.
Together with KFP Five Star Conference Service – specialist in MICE services – and epicto GmbH, Change created, designed and implemented an unprecedented unique product presentation: Three buses showed a dynamic live performance in front of the audiences in the venerable Hall 5 of Brussels' EXPO area, merging virtuality and reality into an almost life-like live image. The audience witnessed the vehicles "live" in their "natural" environments, i.e. in the city, through a scenic countryside and on a virtual highway.
The concept was realized using high-end technology: a 40 x 8 m mobile LED wall, combined with a floor projection of 1,200 sqm and 28 high-performance projectors, continued to create realistic traffic situations in which the 12-14 meter long vehicles – weighing up to 24 tons – demonstrated their capabilities. This "Dance of the Giants" required maximum concentration and accurate maneuvers by the three drivers, who executed the choreography precisely to the centimeter – placing the buses perfectly into the digital projections.
"Change has presented a courageous and innovative creative concept that not only fits to the Mercedes-Benz brand as well as presents the topic of touring coaches, but also reflects the highest demands addressed towards the team and technology. The realization of such projects requires mutual trust and perfectly implemented processes", says Harry Gottschalk, Head of Marketing Communications Daimler Buses.
"The TOURISMO world premiere was a huge success. Such an excellent cooperation only works if one can rely on one another", adds Angela Frank, Project Manager for the event and responsible for Integration Management, Trade Fairs, Events and Marketing Planning at Daimler Buses.